Ice Cream Bike Business 101: How to Start Your Own Sweet Venture

Starting your own ice cream bike business offers a unique and exciting opportunity to be your own boss while bringing joy and delicious treats to people. At Business on Bikes, we understand the allure of mobile enterprises and the specific benefits that ice cream bikes can offer. If you’re thinking about embarking on this sweet venture, here’s a step-by-step guide to getting started.

Step 1: Plan Your Business

A clear plan is essential for success as an entrepreneur. Start by defining key aspects of your business:

  • Business Model: Decide whether you’ll operate on a pay-per-serving basis or pre-book events.
  • Target Market: Identify your primary customers. Are you catering to weddings and private events, or will you focus on public spaces and festivals?
  • Unique Selling Proposition: Determine what will make your ice cream bike stand out. Perhaps you’ll offer gourmet, locally sourced ice cream or vegan alternatives.

Step 2: Legal Considerations

Before you pedal your first scoop, make sure you are compliant with local laws:

  • Business Registration: Register your business as a legal entity. This could be as a sole proprietorship, a partnership, or a limited liability company (LLC).
  • Licenses and Permits: Obtain the necessary licenses and permits. Check local regulations regarding vending and health inspections.
  • Insurance: Get the appropriate insurance to cover liability and protect your investment.

Step 3: Secure Your Equipment

An ice cream bike is your primary tool, so choosing the right one is crucial:

  • Quality Bikes: Invest in a high-quality ice cream bike that is durable and reliable. Business on Bikes offers a range of options that can be tailored to meet your needs.
  • Storage and Transportation: Ensure your bike has adequate freezer space to keep your products at the right temperature. Also, consider how you’ll transport your bike to different locations.

Step 4: Source Your Product

What you sell is as important as how you sell it:

  • Supplier Relations: Establish relationships with ice cream suppliers who offer quality products. Consider local creameries for fresh and unique flavours.
  • Menu Creation: Develop a menu that appeals to your target market. Include a range of flavours to cater to different tastes and dietary needs.

Step 5: Market Your Business

Getting the word out about your new venture is key to its success:

  • Branding: Create a strong brand that reflects your business values and aesthetic. This includes your logo, bike design, and even your uniform.
  • Online Presence: Build a website and maintain active social media accounts to engage with customers and announce your locations and hours.
  • Local Advertising: Use local advertising, participate in community events, and consider partnerships with event planners to gain visibility.

Step 6: Launch Your Business

With everything in place, you’re ready to start selling:

  • Soft Launch: Consider a soft launch with friends and family to gather initial feedback and adjust your operations as necessary.
  • Grand Opening: Organise a grand opening event to create buzz. Offer free samples to attract potential customers and showcase your menu.


Starting an ice cream bike business can be a rewarding and profitable endeavour. With the right planning and execution, you can create a flexible business that not only brings smiles to your customers’ faces but also becomes a beloved part of your community. At Business on Bikes, we are here to support you with high-quality bikes and personalised advice to help you succeed in your new venture. Contact us today to learn more about how we can help turn your dream into a reality.